The Arab Youth Survey confirms the ‘Wake-Up Call’ from Edfundo, the neobanking model for kids and teens built by UAE-based teachers

Dubai, UAE January 19 2022

The teaching of financial literacy in schools and homes is crucial to safeguarding teenagers from the money worries plaguing their young adult elders, according to a British teacher-turned-FinTech entrepreneur.

Dubai resident Simon Wing says ‘the clock is ticking on plugging a youth financial literacy chasm’.

Commenting on findings of the ASDA’A BCW Arab Youth Survey (AYS) published in October where most 18-24-year-olds in the Arab world cited an inability to save and a struggle to cover expenses, as well as concerns about personal debt.

“These findings confirm what my business partner and I uncovered during our teaching careers – that financial education for children is ‘missing in action’ from most curricula. Plugging this gap is the founding ethos of Edfundo, the smart money management app for kids and teens which we will launch imminently in the United Arab Emirates.

“We feel strongly that we need to act now and treat this as a wake-up call for parents, educators and society at large if we want future generations to enter the workplace and adulthood with solid financial skills which will fend off worries.”

In face-to-face interviews conducted by the annual survey, now in its 13th year, just over a fifth (21%) of 3,400 respondents revealed they can save money regularly. However, more than a third (37%) admitted to a monthly struggle in meeting expenses, while 42% said though they can cover monthly expenses they usually have nothing left to save.

“Worryingly more than two thirds (71%) of interviewees are concerned about personal debt. The reality is if they get into debt at such a young age, they risk staying in a debtor state for a very long time. All too often this can lead to deteriorating mental health placing additional pressure on society,” commented Wing, Edfundo’s CEO.

Teaming up with Andrew Toward, his former teaching colleague, the duo is working to address such financial literacy shortcomings, first in the UAE by partnering schools, with programme engagement and ongoing development well underway.

“Financial wellbeing is hardly, if ever, taught in schools and as teachers who believe passionately in its importance, we are committed to address this shortcoming,” stressed Toward, Edfundo’s COO.

“Indeed, Edfundo is designed to promote financial wellness with a range of features, tools and tips to encourage youngsters to earn, value money, budget and save with parents having full control and able to monitor their kids’ spending, deposit allowances, as well as add extra ‘pocket money’ for chores completed.

As teachers, we know that young people learn best by ‘doing’. The Edfundo app will constantly evolve to hold new, highly interactive, financial education content and eventually gaming features.”

Edfundo already has a sizeable waiting list of potential subscribers who have signed up on the company’s website ( and during activations with children, teachers, parents, and investors.

“Edfundo will make a real difference in the financial know-how of kids and teens initially in the UAE and later in the wider region within a relatively short timescale. We look forward to money concerns dropping down the priority concerns in future Arab Youth Surveys,” concluded Wing.


Notes to Editors

About Edfundo
Edfundo is the world’s first money management app for kids and teens built by teachers to champion a new era of financial literacy, digital inclusion, and mental wellbeing. The smart money app and its associated pre-paid debit card help ensure youngsters are stakeholders in the journey towards a responsible, cashless society.

Curated around the principle of ‘doing is learning’ the Edfundo app, which has rigorous parental controls, is designed to be highly interactive and fun, with rich and engaging educational content where users can learn good financial habits from budgeting to earning to saving.

In readiness for launch in the UAE in early Q1 2022, the Edfundo wait list is now open to children and parents on In tandem, following a pre-seed round that recently closed 12.5% over target at US$400,000, the seed round is eyeing $1.5m by end March 2022. The co-founders are also planning further roll outs in next year, including the Kingdom of Saudi Arabia.

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