Edfundo has joined the OECD’s annual Global Money Week awareness-raising campaign – now in its tenth year – to help empower young people to become financially aware from an early age, and gradually acquire the knowledge, skills, attitudes, and behaviours needed to make sound financial decisions, and achieve financial well-being and resilience.
“We are really excited about the GMW2022’s theme of ‘Build Your Future, Be Smart About Money’ because it simply reflects the guiding ethos of Edfundo in that it captures the importance of being money smart from an early age to avoid the many pitfalls – financial and otherwise – that can befall us later in life.
“Indeed, GMW’s official slogan ‘Learn.Save.Earn’ conveys Edfundo’s own key message of empowering children and youth to learn to manage their money wisely, save for their futures and earn for themselves and their families,” commented Edfundo co-founder and COO, Andrew Toward.
Toward said signs are more than 110 countries will be taking part in this year’s Global Money Week up from 21 in 2012 when the initiative was first launched – which has reached in excess of 220 million people, including 53,000 million youngsters.
“We see Global Money Week as an opportunity to invite in more educational and community involvement for our financial literacy campaign and while we eagerly support this valuable OECD initiative, it’s not a surprise that we believe a week is not long enough to undo the mistakes of the past in not putting enough emphasis on financial literacy.
“It will take a year-round, on-going effort and that’s why Edfundo will be regularly collaborating with the financial and education sectors, as well as the corporate community, to ensure that we work consistently year-round to get this important message across,” Toward concluded.
Notes to Editors
March 21 – the official launch of Global Money Week. www.globalmoneyweek.org
Edfundo is the world’s first family-focussed Financial Intelligence Hub, comprising a Learning Lab and Smart Money Management App created by Teachers.
It is built for kids and teens to champion a new era of financial literacy, digital inclusion, and mental wellbeing. The Edfundo Learning Lab, the smart money app, and the associated pre-paid debit card are designed to help ensure youngsters are informed stakeholders in the journey towards a responsible, cashless society.
Curated around the principle of ‘doing is learning’ the Edfundo Lab and App, which has rigorous parental controls, are designed to be highly interactive and fun, with rich and engaging educational content where users can learn good financial habits from earning to budgeting to spending and to saving.
DIFC-licensed Edfundo has also designed an Edfundo for Schools initiative to support educators as they integrate real-time learning into financial education.
The Edfundo ‘GOLiveList’ is now open on www.edfundo.com giving children and parents’ immediate access to the Edfundo Learning Lab as well as ensuring first-mover status for the virtual pre-paid debit card.
In tandem, following a pre-seed round that recently closed over target, the seed round will close at the end May 2022. The co-founders are also planning further roll outs in the next year, including the Kingdom of Saudi Arabia.
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